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An 18-day festival at Langkawi featuring concerts, fun-fairs, bazaars and more was organized at Langkawi. The Ministry of Tourism and Stone Events needed a marketing campaign to promote the event on social media to international and local tourists within a short period of time.
Our first step was establishing a unified brand across the various social media portals. Once done, we used the different portals to actively provide information about the festival. We also used the channels effectively as customer-service platforms and ensured quick responses to all queries. We increased the views for the festival’s event pages & the website by targeted advertising on Twitter, Facebook, Youtube and Google Search.
For the festival, we created a mobile website which functioned as the event directory. The website was designed to be used to provide information before the festival and during the festival to get updates on live events, event locations, timings, etc.
Throughout the festival, we also promoted the hashtag #langkawimagikal. We setup a social media screen on location on which visitors’ messages and pictures on social media (with the hashtag) were relayed live during the fest.
The mobile website served its goal as the one-stop event directory and traffic increased by about 300% during the 18-day festival. The Facebook page was active before and during the fest and received over 57,000 “Likes” in less than 2 months. The live social wall was a major success and saw continuous user submissions during the fest.